What’s Wrong With Most Law Firm Websites? Nothing. If the year was 1995. I’m kidding here, but there’s more truth in this jest than many law firm marketers understand. Twenty years ago, when the first local business websites surfaced, few people were sure how to best use this new medium (does the term “World Wide Web” [...]
As Michael E. Gerber, Robert Armstrong J.D. and Sanford Fisch J.D. wrote in The E-Myth Attorney: Why Most Legal Practices Don’t Work and What to Do About It: “Running a successful legal practice is a juggling act. You need expertise in your area of the law to provide services to clients. You also need the know-how to run a [...]
In my work as an online marketing consultant, I talk with attorneys. A lot of attorneys. It’s been my experience that lawyers are often intellectual sharp shooters. They argue for a living – not in a scrappy way, in a persuasive way. The best of them also listen really well, and are usually at least [...]
What does Google+ authorship have to do with dynamite, your law firm, and law firm marketing? A lot. History of Dynamite If you grew up in the ‘70s, you may associate the word, “dynamite” with Good Times J.J. Walker character and his “DYN-O-MITE”– or – the Road Runner blowing up Wile E. Coyote. If you’re [...]
If you’re a lawyer, you can write and talk – we all know that. However, can you express yourself so that anyone outside your area of legal expertise can understand your point? Can the recipient of your words implement the information in his or her life? Because effective communication is the goal of all writing [...]
At first glance, law firm marketing may seem as magical as yelling, “Abracadabra” and then pulling a rabbit out of your hat. Your clients will exclaim, “How did he do that?” Behind the scenes the slight of hand, puff of smoke, and bunny are all just carefully orchestrated steps that could be repeated by anyone [...]
You’re going to be surprised at this next sentence. Writing for the court or for a professional publication is similar to writing for a legal blog. I usually say the complete opposite; but not today. In all writings, the main goal is to communicate effectively and, likely, to convert the reader to your point of [...]
Goldilocks illustrates that there’s no one – size – fits – all when it comes food and furniture. We seek to extend her very logical reasoning to legal marketing. There is no one-size–fits–all in the world of law firm marketing and we would suggest that one-size–fits–none. Read on to discover the “Ahhh. This one’s just [...]
Have you looked at your law firm’s “bio” (or “about us”) page recently? Go ahead and reread your bio and ask yourself if you’d find that person interesting, approachable, and someone you’d like to work with. Is your bio intriguing and heartfelt or is dry, lawyerly, or even – nonexistent? Market the Lawyer, Not [...]
At various times in your life, you may have had the opportunity to reinvent yourself – a new school, new job, or move to a new city. At that time, you became whoever you wanted to be. You can do so again. Now is the time to paint yourself as the go to legal expert [...]